Synergy Creativ commissioned us to activate their brand in an ambitious exhibition for Workspace Design Show 2024. We drew inspiration from "Alice in Wonderland," creating an immersive and whimsical experience that captivated attendees. Famous Alice in Wonderland gave us rich inspiration to reflect creativity and imagination, aligning with Synergy Creativ's innovative lighting solutions.
We explored iridescent coatings and reflectivity to make the long, narrow space feel like 'falling down the rabbit hole'. The design featured bold colors, playful elements, and unexpected twists, inviting visitors to explore and engage with the space. In the spacec we showcased Synergy Creativ's latest products, the stand incorporated dynamic lighting installations that responded to visitor interactions, highlighting the versatility and functionality of the lighting solutions. As a latter addition, we incorporated sister brand Ekko ceiling acoustics. The use of oversized props and surreal design elements created a dreamlike atmosphere, encouraging visitors to delve into the fantastical world inspired by the classic tale.
The exhibition stand attracted significant attention from designers and industry professionals, standing out as a highlight of the Workspace Design Show 2024. Its unique design not only enhanced brand visibility for Synergy Creativ but also demonstrated MF Design Studio's ability to create memorable and effective exhibition spaces.
